Human spirits is a comprehensive consulting firm specializing in the creation of distilled spirits +
portfolio ownership.

The Brands

Innovation Meets Tradition

Every bottle tells

A UNIQUE


Story

Storytelling goes beyond the mere aesthetics and functionality of a design; it engages with emotions, connects people and leaves a lasting impression.

Our
Story
©2023

Crafting Authenticity

From the heart of Mexico to your glass

summary

The inception of Human Spirits is a testament to the power of friendship and shared passion for crafting exceptional spirits.

essence

Like the unique stories behind each brand of our portfolio, our brand has a rich heritage and an unwavering dedication to forging a legacy of excellence in the world of spirits.

The inception of Human Spirits came to be on a memorable Friday night when three close friends gathered for a drink

Human
Spirits

As we engaged in lively conversation, discussing our daily work and challenges, a realization suddenly struck us—we were all united by a shared passion: spirits.

This moment of bonding, friendship, and savoring life's pleasures became the genesis of Human Spirits.


Each of us brought a distinct and valuable element to the table, influenced by our diverse backgrounds, all of which happened to coincide within the spirits industry.

This alignment laid the foundation for the establishment of a solid and cohesive company. As our shared journey continued to evolve, our collective creativity and spirit of innovation soared, culminating in the birth of Human Spirits.

This endeavor was ignited by a deep sense of camaraderie, and commitment to the creation of unparalleled experiences, all of which are orchestrated through our distinctive and inherently HUMAN APPROACH.

JOSE MARIA FLORES. CO FOUNDER HUMAN SPIRITS + CFO THE HUMAN PROJECT

Extensive experience and knowledge in the financial and business sector. For 7 years, he was a key piece in BX+ Investment Bank as Manager of Capital Market Analysis and Strategy.

He conducted analysis and strategy of different economic sectors such as airlines, airports, industries, petrochemical and discretionary consumption, with the recognition of Bloomberg as the number one analyst in investment performance over different periods. He directly participated in a variety of capital placements made on the BVM from companies such as Cuervo, Lala, Cultiba, Ienova, Alsea, among others.

Jose Maria has also worked in the real estate sector, where he stands out as a founding partner and financial director of Angular Desarrollos. In this position, he has directed 8 developments in Mexico City over 5 years.

In addition, he has served as CEO of Credifácil Moto, a company dedicated to the placement of consumer loans for transportation goods as a sole partner of the largest SOFOM in Mexico.

His love for finance and education combine in his role as a professor at the Universidad Panamericana, where he has imparted finance knowledge to undergraduate and graduate students.

Jose Maria is a graduate of the Universidad Panamericana, where he completed his Master’s in Finance and Bachelor’s in Business Administration and Management under the UP-IPADE program.

SEBASTIAN DE LA PARRA: CO FOUNDER HUMAN SPIRITS + CMO THE HUMAN PROJECT

Professional development with over 14 years of experience in the mass consumption industry specialized in high proof beverages (Casa Cuervo), low proof (ABI InBev) and carbonated (GEPP- PepsiCo to date).

Experience in ON trade channel leading clients in the hotel, restaurant and QSR sector. In OFF trade leading wineries such as LA EUROPEA, LA CASTELLANA. in marketing developing the annual plan of liquor 43 brand.

skills in the development and execution of strategies for the different sales channels, negotiation of contracts and launches of new products such as Don Julio 70 the first crystalline of the category and maestro Dobel Diamante.

Bachelor’s Degree in Business Management and Administration. Anahuac University.

Diploma in Trade Marketing Customer & Shopper Marketing and Leadership Technological Institute and Higher Studies of Monterrey.

Lover of good drinking and eating.

ALEJANDRO FLORES. CEO THE HUMAN PROJECT + CO FOUNDER HUMAN SPIRITS

Alejandro Flores, 10+ years as branding expert. Founder & CEO Of Human and The Human Project, developing strategic branding projects and creative director for different kinds of clients including Pepsico, Grupo Diavaz, Denver Broncos, San Antonio Spurs, Casa Centinela, Casa Orendain, Avery Dennison among others. Optimizing work flow, concept, finance operations, team management and linking our clients with suppliers from development to final product.

Degree in Graphic Design by Universidad Anáhuac and Universidad Centro, with a certification course by the University of Westimister, London, UK.

Lecturer to several Universities in Mexico and abroad such as Tecnológico de Monterrey, Universidad Anáhuac, Universidad del Valle de México, Universidad de Lima, (Perú) Universidad del ISTMO, (Guatemala) among others.

Professor at Domestika, the biggest platform for creative online courses with over 25k active students and 99% positive rate. Member of AIGA, New York since 2016.

Work published in renewed design magazines and blogs such as Robb Report, Food & Wine, Pentawards, Graffica, Victionary, etc.

Host in Night®Talks, a comprehensive podcast about the design industry leaders, Co-Founded Human Spirits, and Hombre Cometa Mezcal.

meet our

founders

ALEJANDRO FLORES

ALEJANDRO FLORES
CEO THE HUMAN PROJECT + CO FOUNDER HUMAN SPIRITS

ALEJANDRO FLORES

SEBASTIAN DE LA PARRA
CO FOUNDER HUMAN SPIRITS + CMO THE HUMAN PROJECT

ALEJANDRO FLORES

JOSE MARIA FLORES
CO FOUNDER HUMAN SPIRITS + CFO THE HUMAN PROJECT

Get in Touch

Contact us at Human Spirits

Required field

Data successfully sent

Try Again

Contact us at Human Spirits

Fill in the form and we’ll get back to you shortly

© COPYRIGHT 2023. ALL RIGHTS RESERVED.